Parnell delivers his famous speech at ennis in which he introduces the term for non violent protest boycotting. parnell asked his audience, what are you to do with a tenant who bids for a farm from which another has been evicted? several voices replie

Charles Stewart Parnell (June 27, 1846 - October 06, 1891) was an Irish political leader and one of the most important figures in 19th century Ireland and the United Kingdom; William Ewart Gladstone thought him the most remarkable person he had ever met. A future Liberal Prime Minister, Herbert Henry Asquith, described him as one of the three or four greatest men of the nineteenth century, while Lord Haldane described him as the strongest man the British House of Commons had seen in 150 years.

Speaking at Ennis on 19 September 1880, Parnell declared : When a man takes a farm from which another had been evicted you must shun him on the roadside when you meet him, you must shun him in the streets of the town, you must shun him in the shop, you must shun him in the fairgreen and in the marketplace, and even in the place of worship, by leaving him alone, by putting him in a moral Coventry, by isolating him from the rest of his country as if he were the leper of old, you must show your detestation of the crime he has committed.

This type of moral Coventry was used in the cast of Captain Boycott, a County Mayo land agent, who was isolated by the local people until his nerve broke. This led to a new word entering in to the English language, boycotting.